Intelligence

Inside blockchain’s simmering war of semantics

Blockchain has a branding problem, and a recent skirmish involving R3 shed new light on it.

The company, perhaps the most high profile and well funded of blockchain technology companies, had to put out a small fire last week after a presentation in which it said it doesn’t need to use a blockchain.

In the Tuesday afternoon presentation about Corda, its recently released open source technology for financial agreements, it specified that one of Corda’s “pertinent features” does not involve a blockchain ‘because they don’t need one.” An audience member tweeted the slide, social media users reacted and today, headlines about the company ditching a multi-million dollar research effort circulated.

Source: Digiday

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