Intelligence

How finance brands use Instagram

A mountain top view. A close-up of a hand-rolled pastry. These images, while almost pedestrian on Instagram, are hardly what you’d expect out of a finance brand. But that’s exactly what American Express’ presence on the platform is all about: An effort to connect with an experience rather than a product.

Source: Tearsheet

More: http://www.tearsheet.co/modern-banking-experience/how-finance-brands-use-instagram

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